Our Process

1.


Understand

Reframe the conversation about longer and healthier lives to focus on ideas, strengths, and solutions. We need to build better narratives!

2.


Imagine

From the moment we are born, we all begin aging, and the earlier we practice healthy habits, the better for our future. Aging is a fact of life.

3.


Create

We seek and co-create recommendations and ideas that improve the health-related quality of life for current and future older adults.

4.


Build

Our goal is to address ageist stereotypes and dismantle beliefs that continue to affect overall health. Let’s explore what it means to age well.

“So do I,” said Gandalf, “and so do all who live to see such times. But that is not for them to decide. All we have to decide is what to do with the time that is given us.”

— J.R.R. Tolkien, The Fellowship of The Ring

Let’s work together.

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